Selling about 6,000 Slumberland mattresses during National Bed Month saw Bensons for Beds raise more than £32,000 for homelessness charity Crisis.
The chain pledged to donate £5 from every Slumberland mattress sale during March, with five customers also selected at random to have the value of their mattress order donated to the charity.
The initiative is the retailer’s largest single fundraising campaign donation, and raises the total donated to the charity since 2022 to £135,000.
‘We are incredibly grateful to everyone at Bensons for Beds. Raising over £30,000 in just one month is an outstanding achievement, and this generous support will help us provide vital services and bring us one step closer to ending homelessness for good,’ says Emily Lever, Crisis UK head of partnerships and community fundraising.
‘We believe everyone deserves the security of a good night’s rest. I’m incredibly proud of customers who got behind this campaign and are helping make a real difference. Reaching more than £32,000 in just four weeks shows what can happen when people come together for an important cause,’ says Nick Collard, Bensons ceo.
The funding could help Crisis provide vital services including contributing to a deposit and first month’s rent to help 20 people secure a new place to live.
