Sofa Club has turned to the world of fashion for its md.
The retailer has recruited Paul Brennan to the position. Brennan has spent his career in fashion, most recently as commercial and merchandising director at clothing and homeware brand JW Anderson.
He previously had roles at John Lewis, Yoox Net-A-Porter Group, Browns, and Marc Jacobs, JW Anderson, and John Lewis, where he has consistently and has a track record in driving fast-paced growth across ecommerce and physical retail.
‘Paul’s commercial expertise, brand instinct, and experience scaling modern retail businesses make him an outstanding addition to Sofa Club. His leadership will be instrumental as we continue to grow while staying true to our creative and customer-first values,’ says Tom O’Neil, Sofa Club ceo and co-founder.
‘While my career has been rooted in fashion, the opportunity at Sofa Club felt like a natural progression. The brand’s vision to bring fashion into the home is compelling, and its blend of e-commerce and retail, alongside its pace of growth, closely mirrors the environments I’ve thrived in throughout my career,’ says Brennan.
‘I was also extremely motivated by Tom’s clarity of vision and ambition for the business, as well as the strong culture that has been built across the team. Sofa Club has a clear point of view and huge potential, and I’m excited to lead the business through its next phase of growth.’
