Sofa Club has moved to strengthen its board, combining furniture and fashion experience.
It has recruited Emma Dinnis, former Sofology md and Topshop global retail director as non-executive director.
‘Emma has been at the top of both the sofa and fashion industries, as Sofology md and Topshop global retail director at Topshop. That combination is incredibly relevant to where we’re taking Sofa Club,’ says Tom O’Neill, Sofa Club co-founder. ‘Her experience of scaling businesses, alongside her understanding of fashion, retail and sofas, will be invaluable as we enter our next phase of growth.
‘We’re a fashion-forward brand with huge ambitions, and we’re scaling Sofa Club to take on the biggest companies in our sector. Bringing Emma into the business gives us an incredible level of experience at exactly the right time.’
‘When Tom approached me to work with Sofa Club, I jumped at the chance,’ says Dinnis.
‘I’ve followed and admired brand since its inception,
and it’s clear this is just the beginning of an incredible growth journey
‘Sofa Club is disrupting the industry and giving customers an experience unlike any other sofa retailer.
‘I loved my time with Sofology, growing the business to record profits, and I believe that experience, combined with my many years in fashion – particularly as global retail director at Topshop – really suits Sofa Club’s positioning at the intersection of fashion and home.’
