Sofology Launches New Sustainable Seating Options

With the long-term ambition of offering customers a greater choice in sustainable furniture, leading sofa retailer Sofology is launching a new range of seat interiors using Ultraflex Encore, a product that offers a recyclable alternative to foam. Previously used in the mattress category, Sofology are the first in market to use Ultraflex Encore in seat cushions.

Initially available to pair with three models from The Sustainable Edit; Vision, Infinity and Bramley, the new innovative fillings offer an increase in comfort options for shoppers.
Ultraflex Encore is an alternative option to the existing Quallofil ® Blue product (made from 50% recycled plastic from the Plastic Bank/50% virgin fibres). The core of the new cushions contain high performance fibres encased in a carded and rolled fibre jacket inside a corovin case. This helps the seat to stay firmer and keeps its shape for longer, so you do not have to plump the cushions to maintain their shape. 

Suzy McMahon, Sofology Buying Director from Sofology comments “Sofology is constantly looking at the latest in sustainable innovations in line with our move to be a more conscious retailer and bring to our consumers products that have a reduced impact on our world. Consumers do not have to compromise on what they want when shopping sustainably. The new cushions work on both a comfort and conscious level and we are delighted to be leading the way with this product.” 

Launched in May the Ultraflex Encore products will be available to purchase online and in store.

Sofology Bramley22

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