Retailers are looking for proven products that offer confidence in performance, while
also seeking opportunities to create something unique for their customer base. Increasingly, the opportunity comes from combining proven designs with tailored
finishes.
‘Rather than developing a completely bespoke range from scratch, Gallery’s
customers can build upon designs that have already demonstrated their success:
offering proven product performance combined with greater exclusivity,’ says James Hudson, Gallery Direct commercial director.
‘There is a variety of customisation options, allowing stockists to personalise the specification on ranges that already have a strong track record. From alternative weave colours and fabric selections through to ceramic, composite stone and other tabletop options, retailers can create collections that align with their own brand identity, customer demographic and even price point requirements.
‘These bespoke options are of course available subject to minimum order quantities. However, these minimums are often more achievable than most might expect, particularly when planning seasonal stock commitments or container programmes.’
By working closely with Gallery Direct’s product development team, retailers can
create outdoor collections tailored to their individual requirements while benefiting
from Gallery Direct’s sourcing, quality control and supply chain expertise. For
customers looking at larger-scale opportunities, many of the collections are also
available on a DDP container basis. Gallery Direct is one of the leading complete furnishing solution suppliers, designing and supplying products from cushions,
throws and rugs through to lighting, lanterns, parasols, planters, accessories, pizza ovens and fire pits, allowing stockists to create a complete look with one supplier.
‘Whether you are buying for a compact feature area, a fully dressed lifestyle setting
or a large-scale seasonal installation, the team can help maximise the potential of the available space while ensuring displays remain relevant, engaging and commercially effective throughout the season. We don’t always need to reinvent the wheel to create something distinctive. By starting with collections that have already proven themselves
in the market and tailoring the finishes, fabrics and specifications to suit a retailer’s customers, they can create a more exclusive offer with significantly less risk. Combined with our container programmes, breadth of product offering and merchandising expertise, it’s a powerful way to build a complete outdoor proposition that delivers real results.’
Gallery Direct will be exhibiting at SOLEX at the NEC from 7-9 July.
