Devon flooring independent Buckfast Carpets has secured a sponsorship partnership with Premier Rugby team Exeter Chiefs.
The retailer will sponsor the team’s England Under20 player Ben Coen.
‘As a family-run business in the south-west, we are passionate about supporting our local community, and this partnership is an exciting step for us. Ben is a fantastic young talent, having come up through the Chiefs academy and recently playing a key role in England U20’s World Rugby U20 Championship victory. Now, as he establishes himself in the Exeter Chiefs first team, we’re proud to back him on his journey,’ says Steve Upperton, Buckfast Carpets director.
‘This sponsorship is more than just a logo: it’s about growing our brand, strengthening local connections, and supporting emerging talent. With the Chiefs’ incredible reach (more than 400,000 followers), we’re looking forward to making the most of this opportunity.
‘Plus, we’ll have three player appearances from Ben over the course of the sponsorship. We can’t wait to cheer Ben on this season and beyond.’
As well as its showroom in Buckfast, the retailer also operates the flooring department of Newton Abbot department store Austins.
