Sterling Home has become the latest retailer to opt for celebrity in the shape of Vogue Williams.
Earlier this month EZ Living Furniture was the first to sign up for the upholstery collection developed by the I’m A Celebrity Get Me Out of Here contestant and podcaster and The Branded Furniture Company. It is described as blending influences from her homes in Dublin and London.
Sterling will offer the range in-store only.
‘This partnership brings together Vogue’s creative energy with our commitment to accessible, quality design. Her warmth, authenticity, and enthusiasm for home styling align with our brand values and customer expectations. The resulting range is a considered blend of comfort, colour, and craftsmanship,’ says Euan Graham, Sterling director.
‘Vogue is exactly the kind of partner we look for. She has genuine credibility and interest in the home and fashion sector, which we see as essential to deliver the message to her audience with authenticity. She really understands and connects with her audience, which was so helpful in development of the product,’ says Jamie Bourn, The Branded Furniture Company sales and marketing director.
