Louis De Poortere’s popular Ecorugs Mad Men collection is ready for spring.
The outdoor living market is on the rise and sustainable products are high on the shopping list for customers wanting to create stylish and comfortable outdoor areas, says market insight website Statista (https://www.statista.com/outlook/cmo/furniture/outdoor-furniture/united-kingdom).
Flooring and home interior retailers can get in on the growing market with selected Ecorugs from Louis De Poortere. They are the perfect addition to stores this spring as homeowners up and down the UK return to their gardens.
A firm fixture in Louis De Poortere’s annual best sellers shortlist, Mad Men is one of the Belgian manufacturer’s most recognisable series of designs. The entire series is now outdoor-ready, including the new SOL and Virgin Land design collections.
The SOL collection takes inspiration from the floor of the company’s Belgian factory, worn by nearly a century of skilled weavers. The four colours in this series capture the subtle imprints of time, where the patterns of workers, tools, and materials have left their mark on the very space where its rugs are brought to life.
A journey to serene, unspoiled worlds. The Virgin Land design series draws inspiration from the enigmatic textures of distant planets and surfaces never walked by humankind. Each of the five rugs mirror the raw, unspoiled beauty of barren landscapes, from windswept craters to vast, unbroken plains.
Sales Director Alan Russell says, “Rugs lend themselves particularly well to outdoor living as they add a layer of much-needed comfort on top of stone or decking at seating areas. But without the right rug, homeowners will be lucky to see a season of use before they’ll be questioning their great idea.
“Our outdoor-ready Ecorugs are weather-resistant and machine washable, so they’ll stay looking good even if exposed to the odd downpour or muddy footprint. Plus, they lose nothing in comfort and so still remain the perfect addition indoors too.”
These new rugs are also now made with 40 per cent recycled polyester and are still reclaimed or recyclable through Louis De Poortere’s Take Care programme. Louis De Poortere has doubled the amount of recycled polyester used in its Ecorugs since 2024, when the collection featured 20 per cent. For 2026, the Belgian company expects to double this again, with all new Ecorugs made from 80 per cent recycled polyester. In the same year, it also plans for the entire Ecorugs collection to be outdoor-ready.
For further information, Louis De Poortere, www.louisdepoortere.com, [email protected]
