• Abingdon

Taking control: retailers take charge of their pricing strategy with a white label partnership

What sets Shire Beds apart in the bedding industry isn’t just its product portfolio, it’s the complete white label partnership designed to empower independent retailers to thrive. From reliable logistics to build quality and meaningful margin improvements, Shire Beds has built a model that supports retail success from the ground up.

Retailers working with Shire Beds benefit first and foremost from a fast, efficient delivery network. Production is tailored for flexibility and scalability and lead times are kept tight, allowing stock to move efficiently. For
independent retailers who need to respond quickly to customer demand, this reliability can make all the difference.

Shire Beds will unveil a taster menu of white label solutions at the Bed Show, with seven product stories showcased. Each is tailored for different comfort preferences and branding opportunities. Capri and Ravello
represent the core of Shire Beds’ white label natural pocket offering. This range of mattresses are double sided for longevity and durability and feature hand side-stitched borders, a hallmark of traditional craftsmanship that enhances edge support.


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