Interiors Monthly readers have voted Tetrad Best Fabric Upholstery Manufacturer (Luxury). Renowned for its innovation, distinctive craftsmanship, rich textures and timeless British design, Tetrad continues to captivate retailers and consumers alike. Each piece is handcrafted with care, using high-quality materials and traditional techniques that celebrate longevity and comfort.
‘This award is a testament to the dedication and passion of our team,’ says Chris Fletcher, Tetrad sales director. ‘We don’t just make furniture: we create experiences, with designs that connect, inspire and invite customers to imagine them in their own homes. Our fabrics are a key ingredient in our offer, with many sourced from around the world to provide an eclectic and stylish mix to complement our leathers.’
Collaborating closely with retailers, Tetrad blends beautiful aesthetics with exceptional build quality, offering a curated collection of fabrics and leathers that appeal to a wide audience. From classic silhouettes to contemporary twists, the brand’s furniture has become synonymous with style, substance and enduring appeal.
The success of the Harris Tweed collection is testament to its commitment to working with reputable fabric mills, where quality and style complement the Tetrad brand.
This year has also seen Tetrad re-brand, with a new logo echoing its values and tradition. Highlighted are its British heritage and longevity, having been established in Lancashire in 1968. Being rolled out through 2025/2026, the new logo will start to appear in-store and online. New swatch books are on their way to retailers this year, with updates to displays and product literature to follow.
To support the new brand roll-out and bolster the marketing efforts of the business, Tetrad has recently appointed a new head of marketing: Rowena Allen. With more than 20 years in marketing and significant experience within the interiors trade, she will be working alongside sales and product development to drive forward brand awareness and retail support.
‘I’m delighted to join the team at Tetrad and looking forward to contributing to the evolution of the Tetrad brand. It’s an exciting time to help tell more of the Tetrad story and bring to life the fantastic heritage and product catalogue,’ she says.
Retailers can visit Tetrad at this year’s Autumn Long Point exhibition and then at the January Furniture Show, to see new products and the new branding come to life. Along with bestselling ranges, visitors will also have the chance to see the latest designs from the Harris Tweed and Spink & Edgar collections.
