Thinsg were all in a spin on the Kellars stand at The Flooring Show with a wheel of fortune enticing visitors with prizes including champagne, lecterns and rolls of underlay. With the largest stand in the show, Kellars had a launch to match: the stain-free carpet brand Easy Living.
‘We soft launched Easy Living at our roadshow in Blackpool and have had fantastic reviews,’ says Mike Davey, Kellars head of creative and brand. ‘The reception here at Harrogate has been massively positive too. Easy Living is developing into a brand that will have real recognition in our customers’ minds.’
Other innovations for the show included a Lux twist for Allora and extra colours for Alva, taking the total to 28.
‘This has been an unreal year,’ says Davey. ‘We are growing fast and thinking big.’