Spring Fair has relaunched its The Summerhouse area of the show as The Summer House: Home, Gift & Lifestyle Edit, designed to be a curated space featuring high-end furnishings, decor and gifts.
The rebranding is intended to provide clarity on the sectors represented and ‘stands as a thoroughly holistic overview of the show and market, showcasing every category and encompassing brands and licensing. It represents the future of home and lifestyle retail, blending tradition with contemporary designs in a relevant and inspiring way.’
Focused on heritage brands, The Summer House Edit will ‘offer a calm, and inspiring sensory space where buyers can browse beautiful products and fully immerse themselves in the shopping experience. With creativity and design excellence at its heart, the focus is on handpicked brands that have enduring appeal and a longstanding commitment to craftsmanship and authenticity.’
The 2025 show will see the addition of tableware to the product offer.
Portmeirion will return to the show with ranges like Minerals and Sophie Conran while Captivate will showcase ceramics licenses from Yvonne Ellen, Maxwell Williams and Mary Berry. Bedeck will present three collections as part of its debut.
A new theme of The Summer House Edit will be its support for interior designers, catering to both residential and hospitality projects. Exhibitors like Gallery Direct, Art Marketing, PR Home, Mindy Brownes Interiors, Pacific Lifestyle, Deluxe HomeArt, Present Time and RV Astley will take part.
Three curated displays will be positioned throughout Spring Fair, showcasing a selection of products from exhibitors within The Summer House Edit.
‘As we approach the 75th Anniversary of Spring Fair, and the 35th edition of The Summerhouse, we have a prime opportunity to revamp its concept, reintroduce it to the market and enhance engagement from both visitors and exhibitors. The Summer House Edit reflects Spring Fair’s commitment to bringing premium products and memorable experiences to our visitors. We are delighted to celebrate the 75th edition of Spring Fair with some of the founding members of The Summerhouse, including The Libra Company, and many very long-standing members like Hot Tomato, and Biggie Best. These timeless, contemporary and design-led members deliver utmost continuity in this must attend destination. The re-launch marks a new era at Spring Fair, where elegance, quality, and the art of beautiful living converge in a space tailored to inspire and elevate the buyer experience,’ says Soraya Gadelrab, Spring Fair event director.
