Salone del Mobile.Milano has unveiled its 2025 marketing campaign, with photography as its centrepiece.
The campaign features New York artist and photographer Bill Durgin – famous for deconstructing the human body in his work – and places humans at the centre of the narrative, and recounts design as an essential element for improving the quality of everyday life.
Thought for Humans captures evocative images that illustrate a harmonious fusion of human forms and materials and the profound connection between design and the human experience.
‘The photographic work for this project was put together with attention to detail, in an attempt to capture the essence of the relationship between body, materials and light. After years of physical distance, the new campaign celebrates a return to touch, bringing attention back to the connection between the human body and design. The choice of materials used – wood, metal, fabric and bioplastic – is not random, but deeply linked to the values of Salone del Mobile,’ says Durgin.
‘Thought for Humans is exactly what great design should be. As human beings, we are confronted with design every day. Everything around us is designed by someone for someone. Great design is not only aesthetically pleasing, it brings joy to our daily interactions, to moving through spaces, making breakfast, working or sitting around a table with family. Designing furniture, I learnt how designers study the human body, our movements, our abilities, our postures, all to make life easier. Design is rooted in the human anatomy and feeds on the continuous interaction with it.’
To watch the video: CLICK HERE.
