Beauflor surprised FFD visitors with an immersive concept
At the fifth edition of Flanders Flooring Days, Beauflor demonstrated the endless possibilities of digital printing in vinyl flooring, leaving a lasting impression on visitors from across the globe. Inspired by the Return to Being trend – rooted in craftsmanship, authenticity, human connection, botanicals and individuality – Beauflor surprised visitors with an immersive concept at the DesignStudio, within the Experience Centre at Wielsbeke.
On entering, visitors walked upon a digitally printed pathway featuring stepping stones set among small pebbles, guiding them into a serene and tranquil Zen garden: a lifelike landscape created using realistic interpretations of grass, moss, bark, earth and sand.
Five organically shaped islands, positioned throughout the garden, formed a striking artistic installation. Each of these elements was topped with vinyl flooring inspired by natural materials such as wood, limestone, terrazzo and marble. Soft textures, calming tones and subtle nature-inspired details enhanced the sense of harmony and authenticity.
Alongside the installation, Beauflor introduced a flooring collection aligned with its Return to Being theme. Shown on a unique sliding display, visitors experienced every design at a realistic scale. The collection is available on demand starting from a minimum order of one roll (4m wide), and delivery times are up to eight weeks depending on the composition.
To further enrich the experience, Beauflor added in soft ambient music and subtle aromas, creating a complete sensory journey that elevated cushion vinyl beyond expectation. An inspirational digital leaflet helped visitors connect the designs with the manufacturer’s extensive in-house capabilities and customisation possibilities. The concept, presentation and collection were met with enthusiasm from customers, highlighting the success of Beauflor’s presence at Flanders Flooring Days 2026 and reinforcing its position as a leader in digitally printed vinyl flooring.
