Tredaire has been chosen as Flooring Brand of the Year, for its Tredaire-nauts Giant Leap for Underlay campaign.
Over the past 12 months, the Tredairenauts have been busy partnering with 200plus retailers, displaying Tredaire POS across the UK; making 589 TV ad appearances, including prime-time slots on Channel 4; reaching more than 97million consumers through TV and digital campaigns; launching next generation POS and packaging, plus a refreshed fleet of branded trucks fuelling the Tredaire-nauts’ voyage; and rolling out bold out-of-home advertising, including Tredaire bus wraps turning heads on UK streets.
And winning awards.
This has seen brand awareness jump by a third: more people than ever now know Tredaire as the go-to underlay for comfort and underfoot luxury. ‘Wed like to say a huge thank you to everyone for your support over this last year, but the mission is far from over: get ready for even higher visibility in 2025. The Tredaire-nauts are touching down at The Flooring Show in Harrogate this September, and they’re bringing a full mission update after a landmark year exploring new frontiers in underlay,’ says Lynn Bamber, Interfloor marketing director.
‘Join us at the Interfloor stand to catch up on their incredible journey, discover how your business can benefit from Tredaire’s OOH campaign, and collect some exclusive intergalactic giveaways.’
