Alternative Flooring has been bought by Ulster Carpets Group. It will continue to operate as an independent company within the Ulster group.
‘We are enormously proud of what we have achieved since taking over Alternative Flooring. Securing a bright future for the Alternative brand, together with its employees, customers, and key suppliers, was a major factor in deciding the most suitable home for its next phase of development. This acquisition gives Alternative the opportunity of reaching its considerable potential,’ says Chris Brammall, Alternative Flooring retiring chairman.
‘We believe that the Ulster Carpets Group is a fitting home for Alternative Flooring in terms of culture, outlook and ambition. Alternative will remain an independent, autonomous brand within the group, but with the added expertise and resources to strengthen its capability, service, and product range. It is good news for Alternative’s valued customers, key suppliers, and exceptional employees,’ says David Acheson, Ulster strategic development director.
‘The acquisition further underlines Ulster Carpets’ belief in high quality, design-led, customer-focused UK businesses.’