Textile manufacturer Ulster Weavers has introduced its first home furnishings collection aimed at introducing linen heritage to a new generation.
The launch of the Home Comforts range comes as the company, which has customers in more than 50 countries, relaunches and looks to reposition itself as a contemporary homeware brand targeting the millennial audience.
Over the past year, the 140-year business has invested significantly in research to drive product innovation, with the Home Comforts range, which includes linen bean bags, pouffes, cushions and merino wool throws, blending traditional craftmanship with the latest trends.
Made from 100% Irish linen, the company’s new range of cushions include ethically sourced feather inners, with designs inspired by Northern Ireland’s history and culture.
‘The launch marks a time of change and renewal for Ulster Weaves into the future. Renowned for our rich textiles and design expertise, our Home Comforts collection responds directly to calls from consumers for locally produced products,’ says Gillian McLean, Ulster Waves md.
