The path to trust and happiness at FFD
IVC unlocked the secrets of how it designs floors to create happiness, comfort, trust
and connection during Flanders Flooring Days, welcoming visitors from across the
globe to its Flooring Development Centre.
Through themes of trust, purpose, happiness and the next generation, IVCreate
explored the journey of insights, innovation and sustainability breakthroughs that have kept the Belgian manufacturer at the forefront of the sheet vinyl industry in Europe for more than 25 years.
Visitors to the FLDC were connected to the discoveries, developments and ground-breaking collaborations that are shaping the company’s future. From the latest trend-led designs to progress in a sustainable future, they explored the innovative projects and technologies, patents and certifications, together with updated collections.
Customers and industry partners were given an exclusive opportunity to get ahead of
the competition with a first look at the global design trends that inspired the new designs, and how IVC floors can be the canvas for life and happiness. The company’s new Floorward collection – reimagining vinyl for today’s generation – proved to be a popular destination, highlighting the appeal of its fresh, fashion-forward take on what vinyl can be.
‘Flanders Flooring Days is a great opportunity to show our customers and partners from across the industry just what makes us different, and this year was no exception. The UK team was delighted to engage with customers who made the trip and tell how creativity drives everything within our business. We’re already looking forward to the next edition,’ says David Wray, IVC UK sales manager residential.
