Sophie Conran is to launch a branded upholstery collection as part of a drive to significantly increase the brand’s presence in the interiors market.
John Lewis will be the first to retail the new offer.
Sophie Conran has appointed Three60 Brands to extended licensing.
‘The first category we are entering is sofas. Sophie Conran and John Lewis first partnered nearly 20 years ago, launching her celebrated Portmeirion porcelain range which continues to be a bestseller. We have built on that success by extending into sofas and armchairs with the fantastic Cocobella collection launching under the Sophie Conran for John Lewis brand on 5 August,’ says Chris Evans-Pollard, Three60 Brands founder.
‘We then plan to enter all “home” categories, from bedding to lighting, outdoor to kitchens, and everything in between.
‘The Sophie Conran brand needs no introduction. The designs delight and inspire consumers and it’s a huge a privilege for me to be working with the amazing team at Sophie Conran to expand the brand into even more interior categories in the UK and major international markets.’
‘On behalf of myself and my brilliant team at Sophie Conran, we are thrilled to be working with Chris at Three60 Brands. I’ve been licensing my brand for more than 20 years but we are more excited than ever about the future. We look forward to working very closely with Chris to extend into new categories in the UK and building on the success we’ve already had in many international markets,’ says Conran.
