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Interiors Monthly
  • Greenwood Sales

Urban to rural: Regardless of location, there is a style that matches your look

From country fields to city streets, Abingdon Flooring has a British-made carpet that can match the look.

The British love affair with carpet still runs strong. From city apartments to period townhouses and country pads, carpet remains the favourite choice for homeowners wanting to create a warm and welcoming room. In living rooms, hallways, bedrooms and more, nothing quite matches the appeal of a comfortable carpet.

Abingdon Flooring makes sure that whatever the style of home, it has a British-made carpet that brings the right look. From the silk-like luxury wanted in modern residential developments, and classic wool-rich styles for period townhouses, right through to the rustic charm of chunky textured loops for country cottages; with Abingdon there is no shortage of options.

‘Our range is full of choice and this is something retailers can use to their advantage. Across our Stainfree, Love Story and Wilton Royal families, we bring colours and textures to suit any home. But there’s more to it than just choice; we bring fantastic value and the quality that comes with British manufacturing – an incredibly appealing factor for many homeowners. British-made products carry a certain pride, something retailers can use in their selling narrative,’ says Charlotte Coop, Abingdon Flooring head of marketing.

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British manufacturing also brings advantages in terms of product development and this allows Abingdon Flooring to develop unique products that not only deliver value but also let it explore new styles and respond quickly to emerging trends. Two of Abingdon Flooring’s most recent collections show this at different ends of the spectrum.

 

‘With incredible softness and the feeling of a fine quality saxony, Pure Elegance is joining the Stainfree family as an option for discerning homeowners. Capturing the mood for styles that create a feeling of cosseting luxury, while offering the practicality and durability of a high-quality twist, the carpet is set to make Stainfree a serious option for customers looking for a high-end product,’ says Coop.

‘The 1/10th gauge construction and high twist count deliver impressive performance, and with the pile’s excellent recovery tracking, marks are reduced for a carpet that has a classic look. Its durability makes Pure Elegance ideal for high-wear areas such as living rooms, stairs and hallways. Combined with the Stainfree for Life promise that comes with every style from the Stainfree family, homeowners enjoy a carpet that is wonderfully easy to live with.

‘For homes wanting that country feel, we released the new Stainfree Country Collection at the INDX National Flooring Show. Using a special yarn that combines a matt lustre with a Berber fleck, it has all the look of a natural wool yarn but with the bleach-cleanable practicality and lifetime stain warranty that come with the Stainfree carpet family.

‘To create its classic country living feel, our designers have created three textured loop designs for the new collection. Linear, Herringbone and Weave designs capture the charm and rustic texture of chunky wool loop carpets, adding sophisticated detail with subtle textured patterns. Each carpet comes in a range of “undyed” beige tones and restful neutral greys like Elephant.’

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