Versace opens flagship home store

Fashion and home brand Versace has opened its first Versace Home flagship store.

The store covers more than 5,350sqft in Via Durini, Milan and was developed by Vudafieri-Saverino Partners for the label

An important aspect of the design is its duality of classical and contemporary. The elegant and historic Via Durini residence is particularly well-suited to this polarity: the palazzo’s classical architecture is paired with details that offer a nod to contemporary design. Industrial detail is used to revisit the label’s distinctive symbols and shapes, resulting in an eclectic space.

The store is intended to be a template for the brand’s future showrooms.

The Versace Home collection designed by Ludovica and Roberto Palomba in collaboration with Donatella Versace and produced and distributed by Luxury Living Group. 

VersaceMilan

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