Wake Up on the Right Side

Retailers have been urged to make the most of a free multi-media toolkit to promote March’s National Bed Month.

The campaign, which has been running for more than 30 years, promotes the health benefits of buying a new bed to consumers, particularly one made by an NBF approved member. This year’s theme – Wake Up on the Right Side, With the Right Bed – will focus on bed buying advice to ensure consumers get the right bed for their needs, plus tips on how to care for it to prolong its lifespan. 

To support the campaign, NBF Retail Champions and NBF members will have exclusive access to a free downloadable multi-media toolkit, new for 2022. The toolkit includes an updated logo, infographics, posters, web banners and a video. 

‘Over the years, we’ve had hundreds of retailers and manufacturers support National Bed Month in their sales and marketing campaigns. Whether it’s fundraising, providing fun photo opportunities, special discounts or added value offers, it’s the ideal opportunity for all bed retailers to push new bed sales. The new toolkit gives NBF Retail Champions the additional tools to help them promote the importance of a good, comfortable bed for a great night’s sleep. Use the video and infographics on social media, the banners on websites and the logo in marketing collateral,’ says Simon Williams, NBF marketing and membership manager.

‘If bed retailers aren’t yet part of the NBF Retail Champions Scheme and meet the requirements, then we encourage them to apply to the scheme and get fully involved with this fantastic promotional campaign. If you don’t get involved, how do you know if it does or doesn’t work for you?’ 

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