Wayfair has become the latest company to be investigated by the Competition and Markets Authority.
The CMA has also issued new guidance designed to help businesses comply with the law on price transparency and optional charges and written to 100 companies – including eight retailer and four interiors companies outlining its concerns about online sales tactics and the use of additional fees.
The etailer is being investigated over whether time-limited sales ended when they were meant to. The CMA has four months to gather evidence.
The watchdog began an investigation into Emma almost three years ago, with the case due to be heard at the High Court over three days next June.
Last year Simba reached agreement with the CMA over ‘was’ prices and countdown clocks.
The CMA has a policy of only not naming companies it has written to, only those it is investigating.
