Etailer Wayfair is to sponsor rugby union side Leicester Tigers from next season.
Wayfair will become the PREM Rugby club’s official home furniture and decor partner.
As part of the multi-year agreement, Wayfair.co.uk branding will feature on the back of players’ matchday shorts across home, away and European competitions; alongside stadium spaces, player access, engagement and content creation.
The collaboration will also see Wayfair furnish a new Leicester Tigers podcast studio, as the club launches their first foray into podcasting.
‘Working with the Tigers is a great way to bring the Wayfair brand close to a huge and important audience – and what’s more, one we play a relevant role for by providing the best seats in your house to watch the game, when you can’t be at the Mattioli Woods Welford Road Stadium of course. It’s also a great chance to work with the club and players to highlight some of the tremendous work the Wayfair UK team has been doing, such as the recent launch of our new loyalty programme, and our growing Wayfair Verified selection. We can’t wait to see what’s ahead for the 2026-27 season and beyond,’ says Mike Pearson, Wayfair UK head of creative.
’Leicester Tigers is one of the most historic clubs in rugby union and we’re delighted to announce our partnership with them. The launch of the club’s new podcast offered a unique opportunity for Wayfair to help create a modern and engaging content space for players and guests, as they move into a new era of connecting with fans and the wider Tigers community. We’re excited to bring the Wayfair brand to life in new and engaging ways – both inside the stadium and beyond,’ says William Merricks, Wayfair UK general manager.
‘I’m delighted that Wayfair UK will be joining us from next season as our home furniture and decor partner. At Leicester Tigers we are always looking for new partners who match our ambition and values and I can’t wait to see what this partnership produces,’ says Andrea Pinchen, Leicester Tigers ceo.
