£1.2m deal seals Likewise’s GB footprint

Flooring distributor Likewise says it has secured its Great British footprint following a £1.2m deal.

The group has bought a distribution centre in Ivybridge, near Plymouth. This will enable it to establish Likewise South West and allow Valley Wholesale Carpets to develop business with customers in Devon and Cornwall.

‘Following a successful 2024, Likewise has made a positive start to 2025, with total sales revenue increasing by 8.4% in January, with Likewise branded businesses increasing by 13.6%. The group has extensive product launches planned in the next six months, supported by a significant number of POS and display stand activities to increase materially market presence in independent flooring retailers and contractors. The logistics infrastructure combined with the substantial sales and marketing initiatives will allow the Likewise to take full advantage of the many opportunities presented in the UK flooring industry,’ says Tony Brewer, Likewise chief executive.

‘The momentum developed in the second half of 2024 has continued in the early part of 2025, providing the group with confidence in an exciting future and further progress towards our medium-term objectives.’

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