Danish supermodel and photographer Helena Christensen has become BoConcept’s global artistic director.
In the role Christensen ‘will help to shape a new chapter’ for the brand, ‘working closely with new design talent, featuring in and producing brand campaigns, and designing and styling pieces that speak to her effortless sense of style and easy elegance.’
‘This is a dream come true for me. I’ve always loved interiors and this speaks to so many of my passions for design, creativity, and living intentionally,’ she says. Her career has been about ‘what the eye sees and how it makes you feel,’ she says. The way I decorate my home is as important as how I dress myself.’
As part of her role, Christensen will be designing furniture and developing fabrics for BoConcept. She has worked in the interiors space for two decades, launching the concept store Butik in New York City with Leif Sigersen and co-founding . She is also co-founder, of interior design and lifestyle studio Staerk & Christensen, with long-term collaborator Camilla Staerk.
Recent design projects include collaborations with New York-based studio Bower on a range of home accessories and creating a special edition of the Runner Chair with Danish designer Kasper Salto. The duo has also been working on an ongoing prefab project of three structural houses with Revolution Precrafted, alongside the architect Gulla Jonsdottir.
‘Design is more than the details of aesthetics, it’s about how it makes you feel when you walk through the door. When your environment is comforting, beautiful and feels like a true reflection of you, life is better. You’re freer, more productive, more creative and more relaxed and joyful. That matters a lot to me,’ she says.
‘Being global artistic director at BoConcept is more than just a role to me; it’s a creative journey of unpacking what it means to live well and sharing the beauty and brilliance of Danish design.’
‘We are truly excited to harness our BoConcept design expertise with Helena’s intrinsic sense of global style and her Danish life philosophy. We look forward to shaping a new agenda together to inspire consumers around the world,’ says Paula McGuinness, BoConcent cmo.
