Design trend, global trade, entire supply chain is the new theme through which CIFF Guangzhou is repositioning itself to aid the sector’s development in the context of the global pandemic.
The 47th China International Furniture Fair aims to promote the value of design and create a new business model in touch with current events. The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimised, more comprehensive exhibition portfolio that represents the entire furniture industry.
CIFF Guangzhou 2021 will be held in two phases organised by product sector: the first, from 18-21 March, dedicated to home furniture, home decor, home textiles, outdoor and leisure furniture; the second, from 28-31 March, for office furniture, commercial furniture, hotel furniture, furniture machinery and raw materials for the furniture industry.
Covering a total area of 750,000sqm, the China Import and Export Fair Complex in Guangzhou is expected to host 4,000 companies and 300,000 trade visitors.
The success of the last two 2020 editions of CIFF, held in July in Guangzhou and in September in Shanghai, at such a complicated moment in history has rewarded the organiser’s investment, hard work, and commitment to always offering the furniture industry’s main players new, concrete opportunities.
During the first phase, in the home furniture sector, the latest innovations in home furnishing will be showcased: international design trends, modern and contemporary furniture, upholstery, and a variety of living and night area solutions.
Home decor and home textiles will focus on new interior design trends in furnishings, lighting, paintings, decorative elements, and artificial flowers, while outdoor and leisure will feature outdoor furniture such as garden tables, chairs, and equipment and seasonal decorations leisure time.
The Office Show, the largest trade fair in the world dedicated to the office, will headline during the second phase: systems and chairs for the workplace, trends and solutions for the smart office as well as for public and commercial spaces and schools, furniture for medical care and for the needs of the elderly. At the same time, CIFM/interzum Guangzhou 2021 will host the leading brands in China and internationally, who will offer the latest technologies, machinery, materials, surfaces, and essential components for the furniture industry.
There will be at least 20 themed events. Design exhibitions, seminars, and conferences, including the second edition of Design Spring Contemporary Chinese Furniture Design Fair; 2030+ International Future Office Exhibition; Global Furniture Industry Trend Conference; The Design Dream Show; Ten Parallel Space Exhibition – Easy Party; Top Design 100, CMF Trend Lab and My Dad Is a Designer providing interesting insights, moments of encounter, and useful ideas for inspiration and reflection.
