Sanderson Design Group has secured its first major US licensing deal.
The group’s Morris & Co brand will be used across a broad range of tableware, cookware and kitchen accessories by Williams Sonoma.
SDG said it would work with Williams Sonoma on developing the kitchenware range, which is expected to be launched in autumn next year.
This collaboration with Williams Sonoma is the first to be introduced by SDG’s recently appointed partner in the US, Collab Society as the group looks to expand its licensing strategy.
‘We’re very excited to sign this Morris & Co licensing agreement with Williams Sonoma, the market leader in quality kitchenware in the US. This is the group’s first major licensing agreement in the US and we look forward to working with Williams Sonoma to ensure the product range’s success,’ says Lisa Montague, SDG ceo.
