ACID promotes coo to succeed founder Macdonald

Intellectual property organisation ACID has promoted Laura Newbold Breen to ceo, succeeding founder Dids Macdonald.

She was fomerly head of legal at Trunki owner Magmatic, before joining Anti-Copying In Design as coo in December 2023.

‘To be handed the ceo reins by Dids is a huge accolade. My SME and manufacturing experience means I know all too well the challenges faced by so many UK businesses, of which IP forms a huge part. It’s through this experience and navigating so many challenges that I intend to inspire and nurture ACID members throughout their IP journey, ensuring they are supported at every turn. I’m a strong believer that an organisations success relies on both a great team, and great leadership. I am privileged to have both a great team at ACID that I can both lead and learn from. I know we can all learn from each other and drive ACID and its members towards a bright and prosperous future,’ she says.

‘I am confident that Laura will bring a wealth of experience and a dynamic vision to ACID. With her impressive experience in intellectual property, including leadership roles in the famous Trunki brand, she is well-equipped to build on ACID’s legacy. Laura’s commitment to advancing IP protection aligns perfectly with ACID’s mission and values. Warmest wishes Laura and many congratulations,’ says Macdonald.

‘I am delighted to remain as chairman of the board and director of public affairs/campaigning and on behalf of the board, we are excited that Laura will lead ACID into a bright future.’

Since its creation by Macdonald, ACID has been dedicated to safeguarding the original work of creators, providing robust support and advocacy to ensure their intellectual property rights are protected. The organisation’s unique approach has been a trailblazer in the IP landscape, establishing it as a trusted ally for designers, IP creators, and entrepreneurs.

‘Under Laura’s leadership, I am delighted that ACID will continue to innovate and expand its services, ensuring creators have the resources and protection they need to thrive in an ever-evolving digital landscape. With ambitious plans for development and a renewed focus on fostering the ACID community of IP creators, ACID is poised to set new standards in the industry and Laura has my full support in her new role, many congratulations,’ says Nick Kounoupias, ACID chief counsel.


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