Cox & Cox’s parent company had added Victoria Plum to its brands.
AHK Designs, which also owns Beds.co.uk as well as the furniture retailer, bought the online bathroom, kitchen and flooring retailer in a pre-pack administration.
Endless, which had owned the brand since 2019, had put it up for sale faced with reduced consumer spending and high inflation.
All of the company’s 300-plus workforce will be transferred.
