NBF targets young people with new bed industry recruitment video

The National Bed Federation has launched a recruitment video encouraging young people to explore the variety of career opportunities within the UK and Irish Bed industry, while also addressing the growing skills gap in manufacturing.

Recognising the vital role the younger generation plays in shaping the future of the bed industry, the YouTube video targets school leavers and university graduates. Featuring several Approved NBF Member manufacturers, the video highlights the diverse career paths and progression available, particularly the production roles that are generally not regarded as attractive career prospects.

‘Developments in technologies and consumer shopping habits have opened up more career paths than ever before, and with this comes a significant skills shortage in bed manufacturing, combined with the struggles of an ageing workforce and retaining staff in the current economic climate. Our video is part of a concerted effort to highlight the various roles available across our richly diverse sector. From tape-edgers to woodworkers and electrical engineers to sales, marketing and sustainability, we’re asking the next generation to really consider the exciting opportunities waiting for them in this growing industry,’ says Tristine Hargreaves, NBF executive director.

‘The bed sector is the perfect place for young people to learn valuable skills and for existing staff to take a new career path. The video proudly promotes an industry that makes products on home soil, supports local communities and helps the nation sleep better.’

WakeupNBF23

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