2025 has started with a bang for Sofa Factory
Sofa Factory has seen a host of product launches, further investment in its sustainability push and the debut of a stockist support scheme: all in a month.
January Furniture Show saw it add 14 collections to its 30-plus existing ranges, along with new fabrics. Its design and marketing teams had been working for months prior to the exhibition to ensure the company stayed on trend in design, style, comfort and colour.
Its sustainability plans have seen it invest in more efficient delivery vehicles and the installation of more solar panels to reduce costs and emissions. It plans to continue the investment in the coming years to drive down its overall carbon footprint.
The SF Plus+ partner programme is designed to support stockists with year-long price promotions, additional support periods and a far larger selection of stock fabrics from Sofa Factory’s fabric warehouse to support the latest designs and trends in the upholstery market.
‘The launch of SF Plus+ was a resounding success, and overall we are delighted. We would like to thank all our existing and new retail partners for the support they showed us at JFS: the attendance on the stand was exceptional and we were delighted with the response to our new offering. We will now be pushing forward with our mobile showrooms over the coming weeks and months to present the collections to any retailers we missed at the show,’ says the company.
