Benson for Beds has widened its product offer with a tie-up with fashion and interiors brand ELLE Home.
The three ottoman bed frames and a bedside table aims to capture Linear, Japandi and Hotel Boutique design trends.
The range is available online and will be rolled out to selected branches this month.
‘This exclusive collaboration with ELLE Home is something which has been in the pipeline for many months and we’re thrilled to be able to launch it in selected stores and online. We’re always striving for the very best in style and design to offer our customers a range of fashionable frame options, and working with such as iconic interiors brand has helped us achieve that with this range. There really is something for everyone, and we look forward to hearing customer feedback on the collection,’ says Megan Thompson, Bensons for Beds junior buyer.
‘For 80 years, people all over the world have trusted ELLE for design, interior and stylish living inspiration, and our collaboration with Bensons as the UK bed specialist has allowed us to extend this expertise into creating a stunning collection of bedroom pieces,’ says Camille Thelu, Lagardere Active Enterprises EMEA & India senior vice president and md.
