Steve Bakker has succeeded Agnes Zsednai, Woolsafe’s long-standing md.
Zsednai, a research chemist by profession, has taken on the role of scientific advisor.
Bakker joined WoolSafe in 2009 as marketing manager and has been global marketing director since 2018. In 2012 he developed the WoolSafe Academy and in 2014 the Wool Owners Warranty was developed with leading carpet manufacturers. During the past eight years he has overseen the introduction of new global networks: WoolSafe Approved Colour Restorers, Rug Care Specialists and Rug Repairers as well as associate manufacturers, retailers and industry partners.
Zsednai joined WoolSafe in 2002 to oversee the chemical testing programme, before becoming md in 2010 as well as developing the testing and approval programmes CleanSeal and EnviroSeal.
‘I have enjoyed working for WoolSafe and learning about the wonderful properties of wool carpet. There is never a dull moment here: our testing has had to evolve to keep up with new developments in cleaning products, as formulators respond to changing regulations and increasing customer expectations. We also do research projects, sometimes to break new ground, but most often to show that cleaning science really does follow the theories we have been preaching. It is always a good feeling to present my findings at trade shows and conferences all over the world and receive the positive feedback. I have been a wool cleaning expert on standardisation bodies and was very pleased to have the WoolSafe certification programme referred to in the American cleaning standard, S100. I feel I can still contribute to the industry, but it is also time to step back and let the younger generation take over. After all, I now also have my grandchildren’s – and my retired husband’s – demand on my time, and I am more than happy to oblige them,’ she says.
‘We are very grateful for all the hard work and dedication Agnes has shown and we are pleased that she will remain as scientific advisor, continuing to help and advise our chemical licensees and service providers, until a successor can be found. I’ve really enjoyed marketing the WoolSafe brand these past 15 years and look forward to my new role steering the company in the years ahead. Agnes hands over the reins with the company in great shape. WoolSafe is showing growth in all our key markets in the UK, Australia and North America and I will be dedicated to maintaining, and improving, that trajectory where possible,’ says Bakker.
