Flooring brands Beauflor and BerryAlloc opened its first UK showroom, and Interiors Monthly can give you a preview before its official opening in September.
The showroom displays both brands latest designs and bestsellers, with plenty of room for customers to explore options and discuss product innovations and specifications.
The new showroom provides the ideal location to show best-selling ranges and technologies to trade customers without overseas travel to the companies’ Belgium headquarter.
‘We’ve established a strong retail network that has made BerryAlloc a presence in almost every town across the UK. With this solid base and a growing brand reputation, we feel now is the time to support our trade and commercial customers through a London showroom, which roots us firmly in the UK. Our new space within the Business Design Centre puts us in close connection with London’s architecture and design community and provides a space that can be utilised by trade customers,’ says Scott Arundell, BerryAlloc sales director UK.
Not only the UK home of Beauflor and BerryAlloc, several other design, media, financial and technology businesses, the Business Design Centre is also the venue for a series of industry exhibitions and events including The Surface Design Show, HIX, The Workplace Show, Sustainability Live, LiGHT22 and New Designers are all resident, giving the brands the presence to build new relationships with the retail and design communities.
