SMG
‘SMG has always been about supporting the independent retailer, and being awarded Best Marketing Support (Flooring) by Interiors Monthly readers is a fabulous validation of that principle. This year SMG has been working extremely hard to offer members the best support around – including with pricing, rebates, marketing, new suppliers, exclusive offers, marketing, branding and an extremely flexible approach giving retailers as much or as little help as they need,’ says Linda Thomas, SMG head of operations.
‘When you are an independent flooring retailer, you just want to make everything run as easily and smoothly as possible. You want someone on the end of the line who can help when you need it. If it’s product advice, placing an order, dealing with complaints, help with marketing, helping get you the best deals, SMG is there. We are currently being asked for more and more bespoke artwork from retail members – to their own specification, in their own store livery. We do the artwork in-house and can provide all the POS signage they need. Artwork, images, adverts, posters and social media assets are all available to download free of charge.’
SMG guarantees that members can retain their complete independence while at the
same time benefitting from preferential discounts, rebate schemes and promotions from a comprehensive range of approved suppliers. Members can also access products from any approved supplier via SMG’s central purchasing scheme, even without a direct account.
Retailers also have access to contemporary unitary under the Pure Carpets and Pure Flooring brands, for which they can choose products to feature from a comprehensive portfolio of top sellers, even without having a direct account with the supplier.
In line with SMG’s core principles, member retailers decide how they want to run their own business, with as much or as little support as they require. With the lowest membership fees of any flooring group and no requirement for retailers to attend unnecessary meetings or events, retail members have total freedom to run their business however they wish, just with more profit.
‘The key driver for SMG has always been to create profitable partnerships between members and approved suppliers. Both have the same goals and SMG continues to deliver more sales and greater profitability for each. Thank you to everyone who voted for us – your ongoing support is very much appreciated,’ says Thomas.
