THINK RUGS
‘There is no recognition we value more than the vote of the retailers who sell our rugs every day, so to everyone who put us top, thank you. This one belongs to you as much as to us. And we have no intention of sitting still on the strength of it. The 2026 collection is how we mean to keep earning it,’ says Sam Tippett, Think Rugs director.
‘Interiors move in moods, and the 2026 collection reads the room. Across 14 new ranges and 95 colourways, Think Rugs has followed the currents shaping how people want to live and translated them into floors that feel on-trend without chasing novelty.
‘Texture is the story everyone is telling this year, and it runs right through the range. Apollo makes it literal with a high and low pile that catches the light; Havana works a textured geometric pile, and Nova layers a multi-textured, high-density weave. The flat, one-note rug is giving way to surfaces you want to touch.
‘Alongside it comes the quiet return of natural fibre. Wool is back in a serious way, with Arcadia and Quartz in pure wool flat weaves and Vesper and Suzani in a richer 80% wool blend with real depth and hand.
‘Then there is the shift that has become a design language of its own: washability. Bohemia and Heirloom bring 15 fully washable colourways, printed in florals and traditional motifs that look considered rather than clinical. Easy care is no longer a compromise on beauty.
‘Colour is where the mood shows itself most. Warm, grounded tones lead the way, with rust, teal, gold and layered multi shades running through Vesper and Bohemia, echoing the wider move towards richer, more enveloping rooms. Neutrals still anchor everything but are warmer now in cream, beige and soft grey.
‘Style is pulling in two directions and the collection travels both: pared back modern abstract and linear looks in Drift, Brixton, Camden and Laguna, and a clear heritage revival across the traditional designs, with florals in Kingsley and classic motifs
reworked for rooms that want a sense of story.
‘The 2026 launch is matched by a new Think Rugs website, rebuilt from the ground
up with cleaner navigation, richer photography and full roomsets, and designed to move as easily on a phone as it does at a desk. It is a shop window built for how people browse now. Behind it sits something built purely for our trade partners: a new high-specification B2B portal.
Created to make working with Think Rugs genuinely effortless, it brings live stock visibility, straightforward online ordering and full order tracking into one place, alongside instant access to product data and marketing imagery ready to drop straight into your own channels. It is the difference between chasing information and simply having it, turning every account into a self-serve operation that runs around your hours, not ours.’
