BFM campaign to focus on The Future of Furniture

Opportunities to carve a rewarding career in British furniture-making will be the cornerstone of a new campaign by trade body BFM.

The Future of Furniture aims to highlight the value and variety of careers within the industry, as well as showcasing the steps the industry is taking to support a greener approach to manufacturing.

Central to the campaign’s content will be stories from across the BFM’s membership, featuring case studies, print, video and social media over the next 12 months and beyond. The BFM will launch the campaign at the January Furniture Show.

At the event, the association will give out two accolades to BFM members in recognition of excellence in sustainability and education: the BFM Future of Excellence in Sustainability Award and the BFM Excellence in Education Award.

Details of how to enter the awards can be found at the BFM’s website.

‘Three-quarters of our industry see the management of environmental challenges as a key priority. Our members also frequently raise issues about how we can attract talent to the industry. We’ve taken these two areas as the central pillars of The Future and Furniture and we want to use the campaign to show the steps our members are taking in this important area. By highlighting a commitment to sustainability, we can continue to build on the compelling attributes associated with British-made goods, including quality, safety, comfort and professionalism,’ says Sean Holt, BFM md.

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