The winners of the Bed Industry Awards 2025 were named at the Bed Show gala dinner last night.
Bensons for Beds clinched National Bed Retailer of the Year. Despite economic challenges, Bensons expanded its retail footprint and launched a highly successful, bold new brand platform, earning a 41% increase in return on investment, said the judges. It also created its first creatively ambitious influencer campaign, driving substantial engagement across web channels. Bensons demonstrated a real appetite for innovation: trialling and expanding into new routes to market and customer touchpoints.
DFS and Dreams were finalists.
MattressNextDay was named Online Bed Retailer of the Year for the third time. Its outstanding financial results saw turnover increase by 47%, and the judges experienced a website that delivered an exceptionally slick and intuitive user experience. Continued investment in this area resulted in a digital journey that enhances the online buying experience in line with some of the best e-commerce brands around. Expanding its in-house web team and initiatives such as the Brand Ambassador Programme, 100-night sleep trial, sustainability campaigns, staff wellbeing improvements, and local community support all helped MattressNextDay clinch the top spot.
The finalists were Land of Beds and Mattress Online.
The M6 Bed Warehouse scooped Small NBF Retail Champion of the Year. The Cheshire retailer delivered exceptional financial performance and presented strong growth and continued development both instore and online. Investments through its new mattress care guide, free mattress recycling, logistics enhancements and community partnerships helped it stand out in the category.
Carters Bed City and The Carriage were finalists.
Mattressman won Medium NBF Retail Champion of the Year, which showed strong evidence in all criteria. Mattressman’s highlights include the success of its first national TV campaign, a complete rebrand, investment in staff and very impressive financial gains.
The finalists were Linthorpe Beds and Prestige Beds.
