Helena Bonham Carter is to star in Sofology’s latest Bring Imagination to Life advertising campaign.
The BAFTA winning actress is seen taking a journey through her home while musing on everyday creativity, imagination and little style decisions that define us as individuals.
‘As an actress, I make my living using my imagination – pretending to be other people. But even when not acting, I try to live my daily life with imagination, otherwise it can be so boring. When we are children, our imagination is in full flow and I think, sometimes, as adults we let it atrophy, we forget to play, have fun and give up on dreams. The campaign is an appeal to have fun and express the imagination that is unique to you – however different or bonkers we are. Why should make-believe just belong to children,’ says the actress.
‘We were delighted to collaborate with Helena on this new campaign, she perfectly encapsulates the unique creativity that goes into each one of our designs. She and the team have truly brought our imagination to life and embodied our mission to help everyone feel at home on a stylish sofa they love,’ says Jan Duckworth, Sofology head of marketing.
The campaign begins this evening on ITV, and will later be seen on C4 and C5 and is expected to last a year.
