Fresh from securing a partnership with Wrexham AFC, Bed manufacturer Breasley has recruited Robin Thorpe as the brand’s sleep science ambassador.
The Red Bull director, performance and visiting academic at Liverpool John Moore University and Arizona State University will help to amplify Breasley’s digital presence with expert-led content rolling out across social channels, website, and in-store POS in the coming months.
The move comes after Breasley’s tie-up with Championship club Wrexham AFC, becoming its official mattress and pillow supplier. The business is already working with players and coaching staff to provide sleep solutions designed to optimise pre-match preparation and post-match recovery.
Pomi Khan, Breasley ceo has described it as ‘a a proud moment for Breasley, reaffirming our dedication to Wales.’
