Swedish bed manufacturer Carpe Diem has confirmed its plan to launch into the UK market.
The company, which has a London showroom and already sells through Harrods, has appointed Oliver Bowen as UK agent.
‘We are incredibly excited about taking this step and being able to reach more people across the UK. The brand’s vision is to always be at the forefront when it comes to combining luxurious comfort with stylish design whilst being able to offer a complete solution for the bedroom and we look forward to reaching even more people across the UK. We are beyond excited to start expanding in such an important market for us,’ says Helen Jensen, Carpe Diem VP brand.
The brand is sold in 20 countries and UK shoppers can already buy online.
‘I am delighted to be offered the opportunity of working with such an amazing brand like Carpe Diem Beds. It has achieved great success over the last two decades and its journey has been truly exiting to witness. I believe that Carpe Diem Beds has enormous potential, and I am eager to get to work on delivering the existing strategy for the UK market and to accelerate the brand’s growth,’ says Bowen.