Carpet Foundation to resume consumer campaign

The Carpet Foundation is to resume its consumer adverting campaign.

Its online campaign will return to four home interest magazine’s website towards the end of the month.

‘If it ain’t broke, don’t fix it, so we will be going again at the end of September with our online consumer advertising campaign. We are using the same four leading home interest magazines: homesandgardens.com; livingetc.com; idealhome.com and realhomes.com – with the same imagery in the same formats. We see no reason to change anything as we are outperforming all online industry benchmarks in terms of response,’ says Andrew Stanbridge, carpet Foundation chief executive.

‘The objective remains to promote Carpet Foundation independent retailers as the people to buy carpet from.’

The campaign starts on 25 September and will run into November.

carpet foundation

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