Upholstery and bed chain Loaf has begun a six-week advertising campaign, encouraging shoppers to slow down and enjoy The Art of Loafing.
The campaign runs across TV, billboards, cinema and streaming.
The 30-second advertisement will run on Channel 4 and Sky from 8 September – 15 October. It will also be shown on streaming channels including All4, YouTube, and Discovery+ alongside shorter versions from 8 September – 22 October.
It will be seen in Cineworld, Picture House, Vue, Everyman and Showcase cinemas from 8 September – 22 October and billboards will be used in London, Guildford, St Albans, Bristol, Wilmslow, Solihul and Edinburgh from 11 September – 24 September.
