The Carpet Foundation is to resume its consumer advertising this week.
The online consumer magazine campaign will run from 21 February to 6 April.
The organisation will feature on the website of Homes and Gardens; Livingect; Ideal Home and for the first time Woman and Home.
‘In times like this, often marketing budgets and spend are first on the chopping block. But we exist to promote our retailers to consumers – so we will,’ says Andrew Stanbridge, Carpet Foundation chief executive. ‘The burst will see our ads appear over 1 million times. We will also be using the same advertising imagery as all the evidence to date tells us that the messaging is spot on.
‘Just as you wouldn’t abandon a friend when they’re going through a tough time, so we won’t abandon our members. Familiar and trusted brands are often seen as a source of comfort and reassurance in hard times. We firmly believe that our messaging hits the mark with consumers, and, at a time when their values, expectations and attitudes may well be affected by the economy they will want to use people they can trust.’
