Primark will open its first standalone homewares store in Belfast city centre next month.
The 8,700sqft Primark Home branch will be located in Fountain House, some 300ft from its flagship Bank Buildings store, which will see a larger children’s section and a relocated menswear department.
‘This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store,’ says Fintan Costello , head of Primark Ireland and Northern Ireland.
‘Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept. In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors.’