As Sleepeezee marks its 100-year birthday, it is excited to confirm four range launches at the Bed Show, backed with fantastic marketing and in-store support for its retail partners as well as a promotional calendar for the new year.
The new collections planned for launch will be refreshes on some of Sleepeezee’s bestselling ranges, including Campaign for Wool, a price-conscious naturals collection that will feature enhanced spring counts with extra side support and additional natural comfort fillings, all with the Campaign for Wool branding. King Charles is patron of the Campaign for Wool charity.

Sleepeezee’s best-selling PocketGel Plus range will also be getting a complete overhaul in design, named ActivFlex Response, with upgraded features and new ActivFlex spring foam – a unique comfort material that takes the benefits of pocket springs and foam and combines them to create a comfort layer that is able to adapt and flex to your unique body shape, offering superior support.
Alongside these collections will be a new Graphite memory foam range and Cool Refresh Collection, which features Sleepeezee’s cool touch cover, designed to reduce body temperature to help achieve the ideal sleep temperature for a deep and undisturbed night’s sleep.

Finishing off the new launches for the show, Sleepeezee will also have new fabric options, headboard designs and divan offerings to go alongside the new range launches.
‘It will be another exciting show for Sleepeezee, with four ranges launching for our retail partners as well as some new design options too. It’s been a fantastic year for the Sleepeezee team celebrating our centenary, so we look forward to being able to see our retail partners again to show them what we’ve been working on for the past six months, and to raise a glass in celebration at the Sleepeezee bar on stand,’ says Amy Curtis, Sleepeezee head of marketing.
