Circularity rules: Innovation and sustainability are key

At the heart of innovation, The Vita Group consistently pushes the boundaries of progress and sustainability in European flexible PU foam solutions.

With an unwavering commitment to pushing forward on sustainability and circularity, The Vita Group produces a revolutionary range of foams under its Orbis brand. Orbis: a ground-breaking development in flexible polyurethane foam available in the UK.

This dedication to excellence and environmental responsibility earnt The Vita Group winner of the Component Supplier of the Year Award at the Bed Show 2023, reaffirming its leadership in the industry and contribution to a more circular future.

Orbis is Europe’s first flexible PU foam integrated with recycled raw materials, sourced from post-consumer foam mattresses. By utilising post-consumer foam in Orbis, the group effectively mitigates the need to send to landfill or incineration. Orbis has enabled a reduction in its environmental footprint by utilising waste as a valuable resource while retaining the unmatched quality, durability and comfort inherent in traditional flexible PU foam mattresses. It expands the lifecycle of the foam, reducing reliance on the virgin raw materials.

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Its commitment to product stewardship means substituting materials, improving their environmental performance, and reducing reliance on virgin, petrochemical-derived raw materials. The group’s expanded R&D capabilities have enabled it to tune the chemistry and cell structure for different applications, making it one of the most versatile advanced materials around. Product stewardship to Vita is an environmental management strategy that places sustainable innovation at the heart of product design. The transition to renewable and recycled feedstock at scale is a high impact area for the industry.

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A key challenge is understanding the true environmental impact of the raw materials used to manufacture products. In 2024, Vita made advancements in its products’ life cycle analysis meaning it now has a science-based approach to measuring the environmental impact of each of its products. The furniture industry must maintain the utilisation of science-based data to support understanding. Vita invests in innovation, embraces product stewardship and pursues the use of materials and technologies that create reduced environmental impacts. A fundamental part of its innovation journey is finding ways to make products that can help solve existing societal problems, for example by extending the life of foam, diverting waste from landfill and unlocking the value of waste as a raw material.

Vita’s dedication to innovation and sustainability extends beyond its products, embracing transformative partnerships and affiliations. This commitment aligns seamlessly with its overarching mission: to drive positive change in the furniture industry while leaving a lighter environmental footprint.

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