Centurial success: natural fillings are at the heart of Sleepeezee’s newest collection

Sleepeezee’s new Centurial collection, named and designed in celebration of the company’s upcoming 100-year birthday and recently launched at the Bed Show, has received an incredibly positive response from retailers who have bought the range.

Topping the collection, the Centurial 03 was named Bed Product of the Year at the Bed Industry Awards. Named to highlight Sleepeezee’s century of making handmade pocket spring beds, Centurial is made using 100% natural fillings including multiple layers of British wool, soft alpaca wool and Talalay latex, which are all hand layered and not glued. It features up to 7,000 individually pocketed springs, as well as firmer rows of springs on the sides of the mattress to further reinforce the support given and reduce any rolloff.

Talalay latex is derived from the sap of the rubber tree, and each year these trees help convert over 90m tons of CO2 into oxygen, making this filling not only extremely comfortable and supportive but also planet friendly.

Each model is made available in either a medium or a firmer tension, ensuring there is an ideal comfort feel for everyone. By focusing on high quality sustainable materials within the mattress, the Centurial can be 100% recycled at the end of its life to avoid landfill.

Each mattress features a chemical-free Damask cover to provide a cleaner sleeping environment, with Sleepeezee’s ‘S’ embossed into the tick. As well as rows of genuine hand side-stitching – in homage to the traditional techniques used in mattress making when Sleepeezee was first established – the mattress is finished off with high quality gold embroidery of the Sleepeezee brand and Royal Warrant, alongside the special 100-year logo markings to commemorate the occasion.

A dedicated POS package is available for the new collection demonstrating the luxurious natural fillings that go into this collection for consumers.

Sleepeezee will be planning a number of exciting activities and events during the next 12 months in celebration of its centenary.

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