Shopping centre first for Dunelm

Dunelm has opened its first store in a shopping centre.

The chain has opened a 33,000sqft unit in the Atria centre in Watford, in what was a John Lewis store.

‘Opening a new store and bringing the Dunelm offer to a new community is always good news but the opening in Watford is particularly exciting – this is the first of our stores to be based in a shopping centre, making it very accessible to many new customers. We’re really pleased to be up and running in the area,’ says Amanda Cox, Dunelm stores and people director.

The store is the chain’s 182nd branch.

The shopping centre totals 1.4million sqft.

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